888-938-JAZZ (5299)
JAZZ Business Consulting started in the 1990s as a marketing and promotional products supplier under the name of Logo-Motion Concepts. The company evolved into a marketing strategies coaching company to meet the needs of business owners who requested help in designing marketing campaigns that resulted in booking business. In 2006, after being diagnosed with breast cancer, owner Jody Bagno decided to package up the promotional products division as its own brand and sold it to a well respected competitor, Advertising Magic.
As Jody recovered, she and business partner Roger Dill grew increasingly frustrated. They found that although their marketing campaigns resulted in new business, their clients were too fragmented internally to adequately serve and retain the new customers. This inspired a new focus in developing training, consulting and coaching to help clients identify breakdowns between what the organization promised and what their customers actually experienced.
As Jody recovered, she and business partner Roger Dill grew increasingly frustrated. They found that although their marketing campaigns resulted in new business, their clients were too fragmented internally to adequately serve and retain the new customers. This inspired a new focus in developing training, consulting and coaching to help clients identify breakdowns between what the organization promised and what their customers actually experienced.
Since that time, several tools have been developed to help clients be more effective in business. JBC has developed a series of Organizational Vibe Assessments which actually measure the three components that make up Vibe:
Competency- Measures how well people feel that they deliver results in their positions and as a company overall. Identifies areas in which talented people may not be fully committed to a personal standard of excellence.
Clarity- Identifies what team members think about where the organization is headed and what is most important in the workplace. It is tough to get customers on board when employees are unclear about key objectives within the organization.
Chemistry- Many companies work on the first two; however, this measurement gives feedback about hidden feelings that can be sabotaging an organization’s efforts. It reveals an organization’s strongest bonds and areas that need attention.
JBC also developed a series of workshops, training and consulting to assist clients. Following the Vibe format, JBC starts with individuals, teaches them to connect with others, and then builds healthy infrastructure of a team with those skills and connections.
It was at a memorable party that the name JAZZ Business Consulting was born. Roger and Jody were attending a CD launch party for good friend and client Jamie Davis with Unity Music. Jamie (a well known Jazz vocalist formerly with the Count Basie Orchestra) had just recorded "It's a Good Thing" with some friends from the Count Basie Band. The recording had been completed in only two days with just two songs needing a re-take. Executive Producer Sam Beler and the musicians from the band were talking about what a phenomenal experience those two days were and attributed it to the “GREAT VIBE” in the room. Curious about how one would actually explain Vibe, Roger and Jody asked trumpeter Scotty Barnhart how he would define Vibe. His response…
"Vibe happens when you bring together a group of talented people, provide clarity about what you want played and then allow the connection, communication and collaboration between the players to happen in a free flowing way. People come back to concerts not because we played perfect notes or even played the notes perfectly, but because of how the music makes them feel. It is great Vibe over perfection that makes great music which causes people to dance!"
Immediately Roger and Jody looked at each other and said, "That's exactly what we try to teach management teams to do! We help them bring together talented people, provide clarity about where they are headed as an organization and articulate what is most important, and then equip them with the communication and connection skills to provide a great experiences to their customers! Customers dance when they are returning and recommending others!" The new name, Jazz Business Consulting and tagline, "Change that Creates Great Vibe" was now official.
